Work with companies, organizations, and brands that are admirable. When being nice to people they’re usually nice to you.
Be intimate with whom you work with - stay small. Use collaborators in multidisciplinary to optimize projects. Choose whom you work with.
Be responsible for outputs. Ethically and environmentally, make an effort being responsible. Work with people who believe it's a strength to care.
Do not be afraid of dopey ideas. Believe in guts - work with people who do the same. Analyses are great - but a dopey idea may be what you need.
Great projects allow you to have fun, and when we allow ourselves to have fun, we work better, communicate better, and ultimately create better products.